The Finer Things In Life (2D)

Half-off?! Amazing deal… Not

A ‘50% OFF!’ sign hangs in the window of your favourite clothing store. You excited and thrilled for the new purchases you are about to make. You grab:

  • That sweater you longed for
  • That jacket you needed
  • And unnecessary shirts that’ll make great additions to your wardrobe

You mentally add up the prices, “Okay the sweater is $50, the jacket is $100 and three shirts that are $10 each. Altogether it’s… $180. Divided by 2, it should be uhm… $90 all together. What a good deal!”

Oh so I have to buy something, then I’ll get 60% off? And only select styles are 50%? What a sale!

You proceed to the cash register and hand everything over. As the cashier is ringing your selections through, you proudly take out your wallet and prepare your payment.

The cashier breaks the silence and announces your total. “That’ll be $180.80.”

Now there are many ways customers react to this situation, but I can sum it up in two ways. Anger or humiliation.

The Angry Customer

Will do either one or all of the following:

  1. Correct cashier
  2. Raise their voice
  3. Act like they know everything
  4. Cause a scene
  5. Storm out of the store

The Humiliated Customer

  1. Act as if they’ve done something wrong
  2. Look worried
  3. Apologize
  4. Slip away from the store

However way you would react, it could all be avoided by doing one crucial, outrageous, important, out of this world, crazy thing. It’s so huge, I don’t think you can handle it. I will reveal it anyway because it will save what’s left of humanity.

Are you ready?

It’s not just important in school!

Read. All you have to do is read.

I know the huge ‘50% OFF’ signs are so pretty and intriguing, but there is more than what meets the eye. You must read everything!

  • Read above
  • Read below

Keep a magnifying glass handy so you could read the fine print. If you still don’t understand, ask a sales associate. Remember what I said in my last post, ‘How To Make Shopping Faster & Easier‘, we are your friends! Not your enemy!

Now to better understand the above situation. The ‘50% OFF’ sign contained much more vital information.

  • Above the ‘50% OFF’, read medium sized font saying ‘Up to’
  • Below read much smaller print saying ‘Prices are marked’

What Does This Mean?!

This means, everything in the story is marked as it is. No additional discount. The ‘up to’ is a deceiving way of saying some things can add up to 50% off with previous mark-downs of the product.

Similar to the sign in the story, this sign deceives customers into thinking the entire store is 70% off. When in reality, some items can add up to said discount. Don’t be fooled!

The world of consumerism is filled with marketing and advertising. Be smart shoppers and don’t get sucked in by the big bold letter announcing the store is on sale. Remember they’re big and bold for a reason! Read the fine print. Ask for help from the sales associate. You need them when fighting the sneaky sale signs.

Have you ever been fooled by a sale? How did you feel? Comment below and share your experiences!

Happy Shopping!


6 responses to “The Finer Things In Life (2D)

  1. After 10 years in the biz this could ring more true. It comes down to just treating people how you want to be treated and common courtesy. Everybody should have to work in retail once in there life and the food industry for tips. Maybe they wouldn’t be so uncaring

  2. Pingback: Calling All Sales Associates! | Secret World of Retail·

  3. Pingback: Fitting Room Etiquette | Secret World of Retail·

  4. Thank you so much for posting this!! I think it’s ridiculous how often I have to deal with this situation. It’s as if people have tunnel vision when they walk into stores and they can only see what they want to. sdf seesee.

  5. Pingback: Behind The Scenes: Bending The Rules | Secret World of Retail·

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s